The substance of eloquence
Saturday January 24th 2009, 6:02 pm

red onion

It was not so much that it “was time” in the indeterminate, colloquial sense. It was rather a moment of clarity that revealed once again the genesis of this project and, at least for myself, the need to return it.

This moment transpired while reading the gadget blog spinoff of storied culture blog Boing Boing: This was the blog’s report of a news item I had read elsewhere earlier in the day, Apple’s veiled patent threats against Palm over their recently-announced anti-iPhone. The post offered nothing more in terms of concrete news, and the analysis suggested nothing my prior reading had not.

And yet, the reading of this post yielded such a vastly more memorable sense of the event than any of the other reports, it barely seemed to occupy the same medium:

Asked during yesterday’s sales call about Apple’s plans to deal with the competitors to the iPhone like Android and the Palm Pre, Chief Operating Officer Tim Cook’s voice took on a dangerous edge, like a rusty razor drawn suddenly across a protruding throat.

There it was. Substance in the eloquence. I saw my calling refreshed before my eyes.

It’s good to be back.

Onion photo by Darwin Bell


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