What was, not too long ago, a tepid and vague consumerlust of mine has, over the past week, metamorphed into a barely-dismissed obsession. The Apple TV, far from the impenetrable fortress of iTunes clubbiness I had once imagined it to be, guarded from any practical use by its own local-area RDF repeater, has turned out to, with some serious effort from a gleefully obsessive community, be ready to possibly out-Neuros the venerable Neuros OSD. With the introduction of USB support this eve, I took it upon myself to propose a rechristening based upon these developments.

Talented motion graphics producer David Scharf of Fachochschule Augsburg University of Applied Sciences would like to explain the dangers of the Big Brother State. Via Motionographer.

I am not above admitting that it is likely due in part to a fear of commitment that, for my daily robot project, I chose not to register a domain including the word “daily.” In a coup of lukewarm, noncommittal dedication, I have safely set up shop under a domain with no reference to a supposed frequency of updates, leaving only the disjointed, easily mutable graphic headline of the site to offer a revocable promise of daily updates.

To be fair, my ultimate choice of domain was also motivated by a desire to keep the potential scope of the site open to future expansion. And while the words “Robot Project” may err on the side of cliché, they have, at least to me, in their evocation of childhood visions of Optimus Prime, a subtle ring of pleasant familiarity.